Google app on Android and iOS updated with personalized news feed

Google app on Android and iOS updated with personalized news feed

Google app on Android and iOS updated with personalized news feed

The feed is now available in the Google app for Android and iOS in the USA, and will roll out internationally in the coming weeks. But did you know there's also just a straight-up Google app that's simply called Google?

Google relies on Suess to convey the uniqueness of each individual user and his or her interests in a way that may deflect somewhat from all of the data it has to inform the feed it touts as the "one place to stay in the know about exactly what matters to you". You'd navigate to its search engine, search for some news or an article that interested you and then head directly to the website that offered it. Apps like Facebook built their product around the opposite concept of information coming to you. Unlike Google Now, Feed's list of information is based on the topics that the user follows, but it uses the Google Search history and Chrome browsing history to accumulate information to present relevant and personalised results. It has evolved over the years to be smarter and more useful, but Google's energies are now focused elsewhere.

Starting today, you'll see a new "unverified app" screen when trying to access newly created web apps and Apps Scripts that haven't gone through Google's app verification system yet.

Machine learning is a pretty big draw, but obviously, it's not going to be able to gauge your interests and disinterests accurately 100% of the time, especially at first.

The feed will takeover wherever Now was previously seen, including the Android and iOS Google Search apps, as well as the left-most page on your homescreen for devices like the Google Pixel. You can do this in the settings, but also from search results.

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Though the similarities are clear, Google employees were "adamant that this news feed is nothing like Facebook's News Feed", Wired reported.

And if you want to dig deeper into a topic you can easily find more information. For instance, if you see a story about Amazon CEO Jeff Bezos, you can tap on the card in which the story is displayed to follow news and updates about Bezos.

It combines the two functions as well, allowing you to click on certain topics to immediately perform a Google search for that item.

Feed is not entirely new though; it has been a part of Google Now since past year. That feature has helped Facebook capture online attention like few other companies.

What's happening to the information previously found in Google Now?

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