Relaxed Google Rules on Free News Stories, Plans Subscription Tools

Relaxed Google Rules on Free News Stories, Plans Subscription Tools

Relaxed Google Rules on Free News Stories, Plans Subscription Tools

Google announced on Sunday that subscription news websites would no longer have to provide users three free articles per day or face less prominence in search results, relaxing its rules following complaints from media giants like News Corp that their sales were suffering.

Google's new "flexible sampling" program is a twofold attempt to support publishers' subscription businesses.

Instead, Google is introducing a "Flexible Sampling" model which will allow subscription-based publishers to decide who many (if any at all) free articles they would like to provide. Publishers had been required to let readers access at least three articles through Google Search or News.

"Google search is valuable because there's a rich ecosystem out there".

The change follows "months-long experiments" with both the New York Times and Financial Times, he added, both of which have paywalls.

Many news and journalism firms have seen this new initiative as beneficial and lucrative for the freelancers and independent writers who often faced financial issues due to Google's past policies regarding content creation and its marketing.

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News of the move won praise from unusual quarters: News Corp., a frequent Google critic. According to the Media Statistics of 2017, the United State's digital ad revenue in 2017 had a major stake of around 47% held by Google.

Additionally, Google's working on making the subscription process simpler. Google is also considering changes to its search results and Google News service to surface more articles from publications subscribed to by users. Gingras said that the main goal is to transform this purchase into a one-click process. Facebook Inc., the primary driver of online news traffic, is taking similar steps. The chairman of Axel Springer the publishing giant in Germany wrote in an open letter in 2014 that the company was afraid of Google.

Google is now banking on its relaxed policies and developing subscription tools to prevent major media houses and publications from holding back adequate content.

Google and Facebook are expected to hoover up the majority of digital advertising spend in the United Kingdom for the first time this year as print advertising declines.

Google said articles were demoted because its search engine didn't index stories its users couldn't access free.

The decision to rollback that policy and give control back to publishers is significant because it comes at a time when there's growing concern that Google-and other tech companies like Facebook and Amazon-have become too big and too powerful in the information market.

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