Amazon finally opens door to Australian customers

Amazon finally opens door to Australian customers

Amazon finally opens door to Australian customers

Amazon Australia country manager Rocco Braeuniger said a "focus on customers" and long-term are key principles in Amazon's approach to retailing.

While Amazon's launch is likely to shake up the retail environment, the fact that it has just one distribution centre for the entire country means, at first, the service will not be almost as comprehensive as the USA or United Kingdom version.

Orders will be filled from Amazon's new fulfilment centre in Dandenong South in Melbourne. But JB only charges $1.69 for its cheapest delivery option, making the total cost $21.97 for Amazon and $23.68 for the local retailer for a final difference of just 7%.

Australian customers can now also access Prime Video and Twitch Prime, for an introductory price of US$2.99 ($4.00) per month.

"Australia hasn't seen many digital disruptors in its retail market, and the retail sector is now ripe for disruption".

Amazon Australia at launch has a pretty good range including Chromebooks from $289.23 for the Asus C202SA which should make everyone a bit happier about Chromebook availability in Australia.

Amazon Australia Is Officially Here (For Real This Time, No Jokes, OK?)

Australians have known Amazon would one day open its electronic doors since April but there was no indication of exactly when it would happen.

"Over time, we will create thousands of new jobs and invest hundreds of millions of dollars in Australia", said Braeuniger.

Retail categories most likely to be hurt by Amazon's entry include electrical, appliances, apparel and cosmetics, UBS added.

The e-commerce giant has already been selling Kindle e-reader devices, audio books and content from its Australian website but it has now activated its full- service local offering, featuring its own products and items sold by small local retailers. "I think this may prove hard".

"We are here to take Amazon on", he said. The result will be an ever-improving customer experience driven by the regular introduction of new products and services that we hope customers will love.

Amazon Marketplace connects customers to millions of products and helps sellers reach more than 300 million active customers worldwide, the company said.

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