Amazon launches Prime Now in Singapore

Amazon launches Prime Now in Singapore

Amazon launches Prime Now in Singapore

Jamil Ghani, Vice President of Amazon Prime International said that Singapore Prime members can expect more added benefits in the future.

Amazon.com today launched its subscription-based Prime service in Singapore that provides access to fast shipping, streaming and gaming, intensifying competition with incumbent rival Alibaba-backed Lazada in Southeast Asia.

According to a press release, Singapore customers will be able to enjoy Prime benefits including exclusive access to free two-hour delivery on orders over $40 and unlimited free global shipping on orders above $60.

Amazon Handmade products are available via Prime Now for members in Austin, Texas; Brooklyn and Manhattan, N.Y.; Minneapolis; Phoenix; Portland, Ore.; Raleigh, N.C.; San Diego; the San Francisco Bay Area and Seattle through the holiday season.

In July, the retailer added a two-hour delivery service in Southeast Asia as it is putting more effort into a market that could be very profitable for it. Existing Amazon Prime Video subscribers in Singapore will not be forced into joining Prime, however, it will no longer be available for subscription as a standalone service.

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However, as an introductory offer, Amazon only charge S$2.99, though Amazon decline to inform of how long the promotion will last.

The Prime membership will entitle the customers to have access to more than five million products listed on Amazon's site in the United States. Ever since Amazon launched its handmade marketplace in October 2015, Etsy has had a rough time fending off the e-Commerce giant as it seeks to remain the leader in localized, handcrafted goods.

He added that Prime membership is "country-specific and not-transferable" so those with U.S. memberships are unable to use it locally, and that he encouraged Singaporeans "to leverage the Prime membership package developed specifically for Singapore". Benefits offered include rebates and discounts for online supermarket RedMart, Netflix and Uber.

"Amazon's dominance in retail has been the primary focus of retail executives, investors and board members - yet, the solution to steal back both market share and consumers' loyalty have evaded most traditional retail brands", said Michael Osborne, CEO of SmarterHQ, in a press release.

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