Apple loses battle against clothing company called Steve Jobs

Apple loses battle against clothing company called Steve Jobs

Apple loses battle against clothing company called Steve Jobs

As you'd expect, Apple wasn't best pleased with the name of its founder being used by someone else, so the brothers were hit with a lawsuit.

A pair of brothers in Italy have beat Apple in court, in a legal battle lasting years, to finally be able to name their company "Steve Jobs", which of course is after the iPhone maker's late iconic co-founder.

Vincenzo and Giacomo Barbato, two entrepreneurs from Naples, have been fighting the technology giant for years after registering the "Steve Jobs" trademark in 2012.

Kind of insane to think that the name Steve Jobs wasn't registered within Apple. And the court does not seem to find fault with it, much to the chagrin of Apple that had sued the firm. However, the court of law dismissed Apple's claims as the letter J isn't edible, thus the case was ruled in Vincenzo and Giacomo Barbato's favor.

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"We will still respect the name of Steve Jobs: we will not do anything low-level, you will never see the phones or TV shoddy with the brand Steve Jobs", they said. It said the brothers should be free to carry on using their trademark.

Steve Jobs must be destroying his black turtlenecks in the big Apple Store in the sky right now.

"The letter J seems "bitten" but it is not, since a letter, as judges have also decided, cannot be bitten", the brothers told Business Insider Italia. That is not all as there also is the leaf at the top of "J" just as it in with the Apple logo. The company manufactures clothing and accessories and has a logo that is very similar to Apple's "bitten apple" logo.

The company produces T-Shirts, jeans, bags and more at the moment, although they may plan to launch electronic devices in the future.

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