Facebook, Universal Music strike multi-year licensing deal

Facebook, Universal Music strike multi-year licensing deal

Facebook, Universal Music strike multi-year licensing deal

The new deal, however, will allow users to post videos and 'facilitate deeper engagement between artists and fans, empowering users to express themselves through music, share the songs they love and build communities around music-fuelled culture, ' according to Facebook.

A few weeks ago, Apple revealed that several of Facebook's products made it to the Top 10 Most Download Apps of 2017.

Facebook head of music Tamara Hrivnak said the deal would allow Facebook users to "open up creativity, connection and innovation through music and video". In what's been quite the long-time coming for the social network, Facebook has signed its first-ever deal for music rights with a record label.

Through this new arrangement, users can upload and share homemade videos that feature music from the UMG library backdrop and, assuming the content itself doesn't upset viewers, the clips won't be yanked for breaching copyright.

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The deal is beneficial to both thee Universal Music Group and YouTube as Universal Music's artists woul get more artists more flexibility, pay and visibility and on the other hand, will boost and strengthen YouTube's commitment to managing music rights.

With this deal, the companies hope to "advance the interests of recording artists and songwriters while enhancing the social experience of music for their fans", says Michael Nash, UMG's Executive Vice President of Digital Strategy, in a statement. Based on the partnership announced between the music group and YouTube, it sounds as though this agreement is a method to curb financial losses and the new products are a byproduct. "We are excited to bring that to life on Facebook, Instagram, Oculus and Messenger in partnership with UMG", she said today. The service will include on-demand music streaming - similar to Spotify - and offer video clips.

By moving to appropriately license music on its platform, Facebook is also opening the door for further control on user-generated content. In November 2015, Facebook hit 8 billion average daily video views, double the figure reported just seven months earlier.

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