Google-Amazon Feud Explodes With Decision To Pull YouTube From Devices

Google-Amazon Feud Explodes With Decision To Pull YouTube From Devices

Google-Amazon Feud Explodes With Decision To Pull YouTube From Devices

Google, which is owned by Alphabet, said on Tuesday that the decision to block YouTube from Echo Show and Fire TV was due to a "lack of reciprocity" from Amazon, and followed failed attempts to reach an agreement over mutual access to products and services for customers of both companies. Google also claimed that Amazon's Prime Video lineup of shows and movies isn't available via the Chromecast.

"It should be about users of Google and Amazon, not Google and Amazon", a person familiar with Google's thinking told CNET. Variety reported that Amazon's latest implementation also had some terms-of-service issues, which were related to the way it used voice commands.

A person familiar with the matter told Engadget that a big point of contention had been Amazon's insistence in creating its own YouTube app on both the Echo Show and on the Fire TV. (GOOGL, GOOG), said Tuesday that it is pulling YouTube from some Inc. devices in retaliation for Amazon refusing to sell many Google products, escalating a battle between two tech titans as their businesses increasingly overlap.

"We've been trying to reach agreement with Amazon to give consumers access to each other's products and services", Google explained in a statement.

Amazon has also previously stopped selling several Google hardware devices including audio streaming products and Nest smart home products.

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In September, Google cut off YouTube from the Amazon Echo Show, which had displayed videos on its touchscreen without video recommendations, channel subscriptions and other features. "We hope to resolve this with Google as soon as possible".

Hope Corrigan is an Australian freelance writer for IGN. As of Wednesday, Apple TV owners are finally able to add Amazon's Prime Video to their devices - about six months after Apple chief executive Tim Cook promised the service was on its way. Unless a truce is reached, YouTube will stop working on Fire TV on January 1.

While each company can expect to see a financial hit, it's the customers who will suffer, including the millions of current Fire TV users. "Google is setting a disappointing precedent by selectively blocking customer access to an open website", a spokesperson said.

"We don't think Google will go out of its way to patch things up with Amazon as having YouTube absent from Amazon devices could disincentivise users from going with Echo products giving Google Home a badly needed boost", he said. Though Google Home has offered some competition - especially during the post-Thanksgiving shopping season, during which it offered huge discounts on their products - Amazon is still the smart speaker-maker of choice. Nest was acquired by Google back in 2014. Not only the removal of Nest's products, but Google is also miffed over Amazon's continued ignorance of Google Home or Chromecast.

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