Nike's Team USA Medal Stand Collection for 2018 Winter Olympics

Nike's Team USA Medal Stand Collection for 2018 Winter Olympics

Nike's Team USA Medal Stand Collection for 2018 Winter Olympics

During the 2016 Summer Olympics in Rio, NBC partnered with Samsung to offer VR content but that programming was made available the day after.

Distill the upcoming Winter Olympics in Pyeongchang, South Korea, to their essence and you get 15 sports that involve gliding on snow or ice.

NBC is leaning on Intel's True VR technology, which uses multiple camera pods at each event to create interactive 360-degree virtual reality environments.

This effort will mark the first time ever that VR will be available for a Winter Olympics and that Olympic VR programming will be live in the U.S on a wide range of devices and platforms.

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UK Sport's other targets are: two to three medals from skiing and snowboarding; one to two medals in curling; one medal in bobsleigh; and a minimum top-eight finish in figure skating.

"The Olympics have always been an opportunity to showcase emerging media technology", said Gary Zenkel, president of NBC Olympics, in a statement. Though it's unclear precisely which devices will be supported, Variety reports that the VR content will be available for "authenticated users on Samsung, Google, Windows, and Android and iOS devices through the NBC Sports VR app".

The two Koreas held their first high-level talks in two years on Tuesday, and the North agreed to send a delegation of athletes, cheerleaders, an art troupe and taekwondo demonstration teams, along with high-ranking officials, to the February 9-25 PyeongChang Olympics in the South. No word yet on whether NBC's Olympics coverage in VR will feature VR advertising as well.

The American broadcasting company says that it will be streaming 50 hours of VR coverage from a variety of games straight from Pyeong Chang, South Korea next month.

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