Crocodile Dundee reboot calls after Super Bowl ad excites fans

Crocodile Dundee reboot calls after Super Bowl ad excites fans

Crocodile Dundee reboot calls after Super Bowl ad excites fans

"The work with Tourism Australia is an initiative to help achieve our tourism objective and drive visitors to Australian wine regions". "What we found with this project was just how proud Australian talent are of their origins and country, [and] having them involved just gives us that talkability", O'Sullivan said.

The 60-second spoof trailer for Dundee: The Son of a Legend Returns Home, features McBride as the son of Paul Hogan's character, Crocodile Dundee, arriving in Australia from the United States to meet Aussie Chris Hemsworth, and builds to showcase the country's key tourism hotspots - including a scene in which Hemsworth and McBride drink Australian wine together and praise its quality. The ad convinces viewers the Dundee sequel is finally on its way after a 32-year wait, with a star-studded cast including Chris Hemsworth, Margot Robbie, Hugh Jackman, Russell Crowe, Isla Fisher, Ruby Rose, Jessica Mauboy, Luke Bracey and American comedian Danny McBride.

"This Tourism Australia campaign in the United States of America places a focus on the outback which is what we are known for", Moss said.

While the ad caused headlines in its own right, there has been a second wave of publicity from right here in Australia.

"Whilst Australia ranks highly among Americans in terms of desirability and awareness of our tourism offerings, we lag behind our competitors when it comes to actual bookings".

Producers from The Late Show With Seth Meyers will also fly to Australia this month to film travel segments to air for United States audiences; while Hemsworth has prerecorded appearances on a number of daytime variety programs.

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"The original Crocodile Dundee movie released in 1986 captured the attention of the US market and inspired travellers to visit the outback", NT Tourism and Culture Minister Lauren Moss told the Australian Broadcasting Corporation (ABC) on Tuesday.

Even though the advertisement isn't really targeted towards Australians, Gamble also believes the media coverage of the Dundee film, prior to being revealed as an advertisement, got the ball rolling back here too.

"This is the single largest investment Tourism Australia has ever made in the U.S. market and one we believe will grow annual spend by American visitors to A$6 billion by the year 2020", Steven Ciobo MP, Australia's Minister for Trade, Tourism and Investment said in a statement.

Chris Hemsworth left fans puzzled when he appeared in the advertisement.

Tourism Australia tells SmartCompany, "there's already been close to 4,000 pieces of media coverage in Australia, the U.S. and further afield, conservatively worth about $30m in advertising value to us".

"All media is global now, so Australian loving it would be part of overall strategy as well".

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