Get Ready, Amazon Is Bringing Whole Foods To Your Door

Get Ready, Amazon Is Bringing Whole Foods To Your Door

Get Ready, Amazon Is Bringing Whole Foods To Your Door

The man who ran Amazon's Prime membership program will now be spending more of his time at Whole Foods. For now, the offering is only available in select Austin, Cincinnati, Dallas and Virginia Beach neighborhoods, but Amazon plans to expand the service to more cities throughout the year.

Amazon Prime customer will get free two hour delivery from Whole Foods Markets through the Prime Now app.

The announcement is the latest in Amazon's integration of the Whole Foods Market chain of high-end organic supermarkets, which it agreed to buy in June for $13.7 billion. Grocery giants like Kroger have entered the fray with the help of Uber, and InstaCart helps carry the load for Safeway, Giant, Costco, Harris Teeter, and others in a variety of markets.

"When (not if) broader changes are made, Whole Foods' traction will pressure other grocers - not just large public players but also smaller independents", the analysts wrote in a recent note to investors. Also, even though the Amazon offering is very limited at the moment it is expected to expand across the USA over the next year.

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There's no extra fee for two-hour deliveries above $35, but one-hour delivery will cost $8, the company says. "This provides consumers with what they value above everything else - freedom to choose the channel that most suits their needs, be that physical or online". Select alcohol is also available for delivery to customers.

The survey was done prior to the Whole Foods acquisition's close and before its products were put on Amazon, so it's possible that adoption has increased even more.

Despite Amazon's market power, selling groceries online is not a slam dunk. If you're based in one of those four cities and are wondering how to order Whole Foods from Amazon, head to the Prime Now website and click "Whole Foods Market" under "Shop By Store".

Last month, a treasure truck showed up at Whole Foods stores with deals for customers. "You can't do that with perishable fresh items (especially with flex drivers using their own vehicles without refrigeration)".

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