Best Buy, Amazon Partner For New Smart TVs

Best Buy, Amazon Partner For New Smart TVs

Best Buy, Amazon Partner For New Smart TVs

"This new collaboration between Amazon and Best Buy on the Smart TV front is a deepening of what we believe has been a mutually-beneficial relationship for several years, as Best Buy is a leading retailer of Amazon devices", said Charlie O'Shea, Lead Retail Analyst at Moody's in commentary provided to Retail TouchPoints. The Fire Edition TVs by Insignia and Toshiba are created to work seamlessly with Amazon's own voice assistant Alexa. The company sells devices like its Echo speakers and Fire TV sticks from its small cluster of bookstores, kiosks at Amazon-owned Whole Foods Market stores, as well as pop-up stores in malls and Kohl's locations.

Amazon and Best Buy announced their exclusive multi-year partnership today which will bring the new Fire TV Edition Smart TVs to Best Buy in the United States and Canada. Worldwide variants of the TVs for other countries are yet to be announced. And while the purchases coming from an Amazon Fire TV Edition might not warrant concern from a company like Best Buy, there's still the future potential of the platform to worry about. Fire TV Edition smart TVs will be available exclusively in Best Buy stores, on, and for the first time, from Best Buy as a third-party seller on

Best Buy CEO Hubert Joly said the new Fire TVs will provide customers with a "incredible user experience".

The Amazon Fire TV Edition is exactly what it sounds like.

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The new Fire TV Edition televisions can be operated with voice commands using the Amazon Alexa personal assistant software. The highlight feature of the Smart TVs is, of course, the Alexa integration.

At present, there are seemingly no plans to release Fire TV Edition smart tellies outside of the USA or Canada.

This partnership also shows that Amazon realizes it needs to cooperate with retailers as it becomes more of a hardware company, Baker said. With Fire TV, you've got a product that's made primarily for media consumption. If you're a big Amazon fan and have always subscribed to Amazon Prime and buy all your products from Amazon already, by all means, go for it.

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