Twitter Inc (TWTR) Announces New Deal With Disney

Twitter Inc (TWTR) Announces New Deal With Disney

Twitter Inc (TWTR) Announces New Deal With Disney

In total, Twitter said it has inked more than 30 new digital content partnerships and renewals across entertainment, news, sports and gaming, which is more than double the amount it announced at the same event a year ago. The social media site announced new content collaborations on Monday with a number of leagues and sports media companies, headlined by ESPN through an elaborate content and revenue-sharing partnership with The Walt Disney Company.

To start, Twitter announced SportsCenter Live, a Twitter version of the network's flagship news show.

The digital media and magazine unit of the Hearst Corp. will produce original programming that will include Seventeen, a live news show that focuses on fashion and pop culture.

The incoming content will be unique to Twitter, and Disney says it is hoping to reach and appeal to all types of audiences.

In addition to the ESPN shows, Twitter is bulking up its sport programming lineup with a Formula 1 post-race show, a House of Highlights series from Bleacher Report and eight-episode series Barstool Live. Content will also be shared on other ESPN handles. The companies said live content from those properties under the accord will be announced later.

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Live Nation Concert Series: After delivering live concerts to millions of fans, Twitter and Live Nation Concert's agreement will expand to include more concerts. "In the past year, we've really expanded our efforts with the best publishers and content creators in the world to bring a slate of programming that reflects those diverse content interests".

Plus, the company said it's expanding its existing partnership with Viacom with shows like Comedy Central's Creator's Room, BET Breaks and MTV News. For instance, Bloomberg launched TicToc, a 24-hour Twitter news service this year, but its daily viewership and average length of views are still kept private. No details were given around how Twitter plans to work with brands, or the costs involved. In cutting its new video deals, the company almost doubled its number of video shows, from 16 to 30.

Barstool Sports: An eight-episode Twitter exclusive, Barstool Live is a new show offering insight on some of the biggest sporting events in the USA with Pat McAfee, Dean "Big Cat" Katz, and sports writer PFT Commenter.

ESPN senior vice president for Platform Ad Sales Strategy & Global Operations at ESPN Travis Howe explained that social platforms were putting a major focus on sport-related content.

Wendy's was also the first brand to back "AM to DM", a BuzzFeed-produced live morning show that's picked up steam since it debuted in September.

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