Amazon breaks Premier League hold of Sky and BT with streaming deal

Amazon breaks Premier League hold of Sky and BT with streaming deal

Amazon breaks Premier League hold of Sky and BT with streaming deal

The EPL gave no details of the scheduling, but the BBC reported Amazon will exclusively livestream all 10 matches over a bank holiday period and another 10 during the first midweek fixture programme in December.

So, the upshot is that if you want to (lawfully) watch all the top flight matches being broadcast from 2019 onwards, you'll need a Sky Sports subscription (£70-odd per month all in), BT Sport (£50-ish) and Amazon Prime. Now it has been announced that it was successful in at least part of its bid.

Those wishing to watch the games will require a subscription to Amazon Prime UK, which now costs £79 per year or £7.99 per month.

The League has now completed the sale of the remaining two United Kingdom live rights packages, one to BT Sport and the other to Amazon.

The remaining package of 20 matches has been secured by BT for a cost of £90 million (€102 million) meaning the telco has secured 52 games for a totalof £975 million over three years. It broadcast the US Open tennis, ATP World Tour Tennis events and also National Football League games.

In a separate statement issued by Amazon, Jay Marine, vice president of Prime Video in Europe, said members are "guaranteed" to see the team they support.

The amount it paid was yet to be disclosed. The only problem is that most of those companies failed to take the Premier League's bait.

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It has always been rumoured that an Internet giant would get in on the Premier League action, breaking the recent monopoly of BT Sport and Sky Sports, and now Amazon has stepped up to the plate.

The company has more than 100 million Prime subscribers around the world, including several million in Britain.

To get this price you would have to sign up for BT's most basic broadband deal and add BT Sport to the package, which would cost £30.99 a month and that one off fee of £69.99.

"Sky and BT are established Premier League partners and provide first-rate coverage of the competition through their live-match broadcasts and comprehensive programming", said Scudamore.

Current rights holders, Sky and BT, won most of the rights in the earlier stages of the auction in February, though the final two packages were proving tough to sell.

On a busy day of announcements at the Premier League's summer meeting, it was also confirmed that the "big six" clubs have won their fight to take a bigger share of the top tier's booming worldwide broadcasting revenue.

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